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Named after the idea that beauty is in the eye of the beholder, New Zealand-based I Love Ugly started off as a collective specializing in illustration and design. Since its founding in 2008, I Love Ugly has grown into an internationally recognized contemporary lifestyle brand known for incorporating sport and street culture into its designs. The label has expanded from humble seasonal offerings into a complete range of products that include tops, bottoms, headwear, outerwear and watches, as well as an ongoing collaboration with JanSport, and noteworthy projects with New York’s Street Etiquette and hip hop artist, Oddisee.
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