Seoul-based brand Juun.J has always been influenced by its South Korean culture, namely the country’s take on masculinity. The fluidity of gender is a strong theme, one which manifests itself in the brand’s motto du jour, “I Know Both, I Am Both.” Pieces include oversized button downs and trenchcoats as well as varsity jackets, fitted joggers, and a looser take on the classic cargo short. Juun.J thoughtfully blends youth and military culture with new interpretations of shape and form that innovates through experimentation.
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