Born in the US, raised in Switzerland and now based in Berlin, Emilie Boschung is the creative talent behind this line of women’s wear. She initially started the company with her friend Kim and their names were combined to create the name “KIM-EM”. Emilie now runs the brand exclusively but the name stuck. It’s also inspired by the French phrase “Qui m’aime?” which translates to “Who loves me?” – a nod to the cheeky and laidback appeal of the clothing itself. The brand prides itself on creating effortlessly cool, minimalist pieces. Shop Kimem for simple styles made with striking fabrics.