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Kowtow’s design ethos goes from seed to garment as their commitment to fair trade and sustainable practices drives every detail of their everyday basics. Founded by Gosia Piatek in New Zealand, the contemporary fashion line uses only 100% fair trade certified cotton and works hard to ensure their employees from Kolkata, India receive fair wages and employee benefits. The brand is also dedicated to creating awareness about the imbalance in standards of living throughout the world.