Lemaire Twisted Jeans

Founders and owners of this London boutique, Matthew Murphy and Kirk Beattie, are known for pulling together the freshest and most interesting designers. Opening shop in the summer of 2012, they use their space as a platform for young designers and artists from across the world. With a subtle industrial look – exposed brick, yellow tiles, and reams of fabric that cover parts of the walls – their shop is a must visit when in Soho. Here you’ll find everything from clothing to accessories and homeware to books. Their very loyal customer fan base goes to show just how good these guys are.

Christophe Lemaire stepped down from his role as creative director of womenswear at Hermès in 2015 to focus on his namesake label, and the potentially risky career move appears to be paying off. The brand has gained traction both editorially and at retail, offering all the hallmarks of French restraint in fashion design matched with an assiduous understanding of the modern wardrobe. Pieces are fuss-free in decoration, constructed beautifully with all of the hard work hidden behind the scenes (or seams, as it would be), evidenced in fine fabrication and clever but quiet manipulation of functional details.