Good design is well received. Knitwear designer, Vivian Graf is located in Zurich and believes in this statement so much that she not only designs and sells high-quality knitwear under her own label, but also represents up-and-coming brands that share her philosophy and reduced aesthetics: the fashion selection in her boutique is timeless, wearable and aims to meet high quality standards. "I like it when there's a story behind a piece of clothing. Many others share my passion for good craftsmanship and timeless, simple design. I am very fortunate to be able to dress women, both as a knitwear designer and as a fashion boutique, who share the same approach to bring creativity and design into their outfits as I do." Her boutique at Nüschelerstrasse 1 near Zurich's Paradeplatz opened in early summer 2019. Here you can not only discover Vivian Graf's new knitwear collection, but also a whole range of curated fashion and lifestyle brands which, like herself, celebrate creativity and individuality somewhat apart from the mainstream.