Echoing the laidback lifestyle of California, this San Francisco boutique is filled with refined street clothing and accessories for both men and women. Their stock list reads like our own personal wish list and is packed with brands we love, not to mention the way they bridge the gap between modern prep and urban wear is totally contemporary and fashion forward. The shop was created by Daniel Lee and Natasha Wong, chasing a desire to champion off-beat brands and new designers while placing a strong emphasis on the customer’s shopping experience first. When it comes to relaxed weekend-wear, Seldom Seen is the ultimate.

Established in 2006, Maiden Noir is the brainchild of Nin Truong, who also serves as design director at Stüssy. Truong works between Seattle and Tokyo, with notable inspiration from both trickling into his work. Inspired by the Pacific Northwest surroundings — as well as a background in art and architecture — Truong produces Maiden Noir with Japanese fabrics, manufactured in Japan.