basic. is a slow fashion shop focused on thoughtfully-designed, small-batch staple apparel. the team at basic. sources ethically-made garments from emerging + established independent brands that disclose production processes + work within transparent supply chains. we want to know (and we want you to know, too!) #whomadeourclothes. basic. donates $5 of every sale to the southern poverty law center + human rights watch.

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.