Finding inspiration in her own sons' curiosity and creativity, Jake and Jones owner Jen Steinwurtzel works to curate a selection of women's and menswear that encourages adventure and fun. The boutique's inventory has a focus on colors, textures, and comfort, creating a mix of closet essentials, lifestyle goods, and even children's clothing that feels as easy as it does elevated.

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.