The Fold was inspired by three identifying characteristics: modern, thoughtful and elevated. In pursuing the modern, they look for both established and emerging designers that are current, progressive, and constantly moving the needle forward in the fashion world. In selecting the thoughtful, they study their designers, their sourcing and production methods, and how they use their platforms. (Most of the designers are NY or LA based, with much of their product designed and even made in the US) In curating the elevated, they seek to bring a certain sophistication, refinement, and discerning style to Omaha. The Fold brings together products of the highest of quality that are meant to be investment pieces in your wardrobe for years to come.

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.