15 Years of Norm-Cool Style. Azalea is a shopping destination for easy and unpredictable fashion. Well curated but accessible, Azalea offers a diverse selection of our own clothing brand, accessories, indy designer pieces, and popular high-street brands.

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.