Situated in Saint Paul, Minnesota and spanning two floors of gorgeousness, IDUN (pronounced Eden and named after the Norse goddess of youth) was opened in 2014 by Dahlia Brue. With the desire to introduce the public to emerging labels, she carefully selects under-the-radar designers with a timeless appeal and unique POV. Her intention is straightforward: to build a community of women while helping them define their own sense of style through discovery and reinvention. In the short time since its launch, this boutique has become a go-to destination for luxurious pieces and unusual wares from new and established designers.

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.