Formed in 2010, Founders and Followers has hit fashion’s virtual marketplace hard with its carefully curated selection of clothing, accessories and homewares. The New York-based online retailer has grown up from early days as a consulting creative studio, carrying an exciting roster of emerging and established designers, labels and local craft makers. Love for fashion and appreciation for art all rolled into one? We’re into it.

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.