Good design is well received. Knitwear designer, Vivian Graf is located in Zurich and believes in this statement so much that she not only designs and sells high-quality knitwear under her own label, but also represents up-and-coming brands that share her philosophy and reduced aesthetics: the fashion selection in her boutique is timeless, wearable and aims to meet high quality standards. "I like it when there's a story behind a piece of clothing. Many others share my passion for good craftsmanship and timeless, simple design. I am very fortunate to be able to dress women, both as a knitwear designer and as a fashion boutique, who share the same approach to bring creativity and design into their outfits as I do." Her boutique at Nüschelerstrasse 1 near Zurich's Paradeplatz opened in early summer 2019. Here you can not only discover Vivian Graf's new knitwear collection, but also a whole range of curated fashion and lifestyle brands which, like herself, celebrate creativity and individuality somewhat apart from the mainstream.

Scandinavian minimalism and easy to wear silhouettes are Casey Larkin Blond's design signatures. Although the designer was raised in Texas, her eponymous line is now based in both Austin and Copenhagen. Mr. Larkin was initially launched in 2008 and was produced in San Francisco for three years but was put on hold while Casey focused on raising her family and settling into her new home in Denmark. The label was relaunched in 2013 and has been reinvented with an understated but feminine aesthetic. Aside from her own line, Casey also runs a boutique which features a selection of ready-to-wear, accessories and children's pieces. Mr. Larkin is perfect for the modern woman with versatile pieces that easily transition from on-duty to off-duty.