Behind the foundation of BEAUBIEN, there is a long-time passion for great products, and the idea of supporting and introducing fresh brands to Paris. The initial purpose was to sell products you can't find anywhere. Products are sourced internationally (US, Japan, Europe) with a focus on quality, creativity and exclusivity. Strong identity, independence and the ability to design great casual clothing and nice accessories with subtle details are the most important things when selecting brands. Being a welcoming one-stop shop with a well curated selection of inspiring goods and cool brands is definitely BEAUBIEN ultimate purpose.

Based in Copenhagen, Denmark, Norse Projects offers elevated interpretations of staples from men’s and women’s apparel. With roots in retail streetwear, creative director Tobia Sloth, has fused a clean, sophisticated, minimalist aesthetic with skate, military, and nautical references to create a consistent product offering season after season. A slew of collaborations with respected brands like SUICOKE, Head Porter, Tricker’s, and Armor Lux, as well as projects with esteemed artists such as Geoff Mcfetridge, Misaki Kawai, and James Jarvis among others, have shown the brand’s versatility in infusing Scandinavian sensibility while also keeping it at the forefront of the fashion industry.