Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.

Based in Copenhagen, Denmark, Norse Projects offers elevated interpretations of staples from men’s and women’s apparel. With roots in retail streetwear, creative director Tobia Sloth, has fused a clean, sophisticated, minimalist aesthetic with skate, military, and nautical references to create a consistent product offering season after season. A slew of collaborations with respected brands like SUICOKE, Head Porter, Tricker’s, and Armor Lux, as well as projects with esteemed artists such as Geoff Mcfetridge, Misaki Kawai, and James Jarvis among others, have shown the brand’s versatility in infusing Scandinavian sensibility while also keeping it at the forefront of the fashion industry.