Nudie Jeans distinguishes itself in the crowded premium denim space by offering consistent quality and added value in each collection. Its clothing is made of 100% organic cotton denim and the company prides itself on social responsibility and transparent production. Founded in 2001 in Gothenburg, Sweden, the brand follows an ethos of conscious consumerism and sustainable consumption, recycling worn out products, re-selling secondhand pieces, and opening repair shops - with free service for well-used Nudie jeans - in various cities around the world. Its range of products is extensive, consisting of tops, bottoms, jackets, and accessories for their men’s, women’s, and kids’ lines.