Founded in 2014 by Alyssa Lau, New Classics Studios is an Edmonton-based multi-brand e-retailer that merges classic and timeless design with social responsibility and environmental awareness through their edit of slow fashion brands. New Classics offers a platform that introduces, benefits and supports the creators and designers who are initiating the way for the slow fashion movement in innovative and unique ways, all the while committing to being as transparent as humanly possible about the brands and products they carry.