A pioneer in sustainable Fair Trade fashion, our story started in 1991. The core mission has stayed the same over the past three decades since award-winning social entrepreneur Safia Minney founded the company. Every product is made to the highest ethical and environmental standards from start to finish. Contemporary, versatile designs and playful, exclusive prints inspired by the V&A archives create stylish, innovative and affordable fashion while respecting people and the planet. Collections featuring organic cotton, TENCEL™ Lyocell and responsible wool, are made using traditional artisan skills such as hand weaving, hand knitting, hand embroidery and hand block printing.