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3,000+ emerging designers. 1,000+ independent boutiques. 1 checkout.
Pure Blue Japan

Pure Blue Japan, also known as Syoaiya, was founded from a deep love for natural indigo and its rich, iconic hue. Entirely made in Japan, each piece showcases exceptional craftsmanship across every stage—from dyeing and weaving to sewing and distressing. Known for their signature slubby selvedge denim, the brand offers garments that evolve beautifully over time, becoming a unique reflection of the wearer’s life and style.

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Pure Blue Japan
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Women's Tops and Dresses
XS
US:2 and below
EUR:34 and below
UK:8 and below
S
US:4
EUR:36
UK:10
M
US:6-8
EUR:38-40
UK:12-14
L
US:10
EUR:42
UK:16
XL
US:12-14
EUR:44-46
UK:18-20
XXL
US:16+
EUR:48+
UK:22+
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Pure Blue Japan

Pure Blue Japan
Men
Denim
Tops
more
Pure Blue Japan LS-SLB-5011_WH Slub Jersey Long SleevePure Blue Japan LS-SLB-5011_WH Slub Jersey Long Sleeve
Pure Blue Japan
ls-slb
$186.00
M, L, XL
Preview
M, L, XL
Pure Blue Japan SS-SLB-5011-BK Slub Jersey T-shirtPure Blue Japan SS-SLB-5011-BK Slub Jersey T-shirt
Pure Blue Japan
ss-slb-5011-bk slub jersey t
$186.00
M, L, XL
Preview
M, L, XL
Pure Blue Japan [1177-ID] Woven Sashiko 5 Pockets Pants - Relaxed TaperedPure Blue Japan [1177-ID] Woven Sashiko 5 Pockets Pants - Relaxed Tapered
Pure Blue Japan
1177-id] woven sashiko 5 pockets pants
$345.00
30, 31, 32, 33, 34, 36, 38
Preview
30, 31, 32, 33, 34, 36, 38
Pure Blue Japan Raised Surface Check Shirt - OlivePure Blue Japan Raised Surface Check Shirt - Olive
Pure Blue Japan
raised surface check shirt
$281.00 $183.00
L, XL
Preview
L, XL
Pure Blue Japan SS-SLB-5011-WH Slub Jersey T-shirtPure Blue Japan SS-SLB-5011-WH Slub Jersey T-shirt
Pure Blue Japan
ss-slb-5011-wh slub jersey t
$149.00
M, L, XL
Preview
M, L, XL
Pure Blue Japan Relaxed Fit Sashiko Pants - Grey/BlackPure Blue Japan Relaxed Fit Sashiko Pants - Grey/Black
Pure Blue Japan
relaxed fit sashiko pants
$359.00
31, 32, 33
Preview
31, 32, 33
Pure Blue Japan [1177-GRY] Woven Sashiko 5 Pockets Pants - Relaxed TaperedPure Blue Japan [1177-GRY] Woven Sashiko 5 Pockets Pants - Relaxed Tapered
Pure Blue Japan
1177-gry] woven sashiko 5 pockets pants
$345.00
30, 31, 32, 33, 34, 36, 38
Preview
30, 31, 32, 33, 34, 36, 38
Pure Blue Japan LS-SLB-5011_BK Slub Jersey Long SleevePure Blue Japan LS-SLB-5011_BK Slub Jersey Long Sleeve
Pure Blue Japan
ls-slb
$211.00
M, XL
Preview
M, XL
Pure Blue Japan Raised Surface Check Shirt - CamelPure Blue Japan Raised Surface Check Shirt - Camel
Pure Blue Japan
raised surface check shirt
$281.00 $183.00
L, XL, XXL
Preview
L, XL, XXL
Pure Blue Japan 14oz Straight Leg Jeans [XX-003]Pure Blue Japan 14oz Straight Leg Jeans [XX-003]
Pure Blue Japan
14oz straight leg jeans [xx
$349.00
32, 33, 36
Preview
32, 33, 36
Pure Blue Japan 14oz Indigo x Black Selvedge Denim Jeans Straight FitPure Blue Japan 14oz Indigo x Black Selvedge Denim Jeans Straight Fit
Pure Blue Japan
14oz indigo x black selvedge denim jeans straig...
$391.00
30, 32, 36
Preview
30, 32, 36
Pure Blue Japan 14oz Indigo Slim Tapered Selvedge Denim Jeans [1178-ID] JeansPure Blue Japan 14oz Indigo Slim Tapered Selvedge Denim Jeans [1178-ID] Jeans
Pure Blue Japan
14oz indigo slim tapered selvedge denim jeans [...
$331.00
31, 32, 34, 36, 38
Preview
31, 32, 34, 36, 38
Pure Blue Japan Woven 15oz Kasuri Denim Jeans Relaxed Tapered WashPure Blue Japan Woven 15oz Kasuri Denim Jeans Relaxed Tapered Wash
Pure Blue Japan
woven 15oz kasuri denim jeans relaxed tapered wash
$416.00
29, 30, 31, 32, 33, 34
Preview
29, 30, 31, 32, 33, 34
Pure Blue Japan Woven Jacquard Regular Collar Shirt [2233-1]Pure Blue Japan Woven Jacquard Regular Collar Shirt [2233-1]
Pure Blue Japan
woven jacquard regular collar shirt [2233
$292.00
XXL, XXXL
Preview
XXL, XXXL
Pure Blue Japan Men's Woven Ecru Denim Jeans - Relaxed Tapered WashPure Blue Japan Men's Woven Ecru Denim Jeans - Relaxed Tapered Wash
Pure Blue Japan
men's woven ecru denim jeans
$378.00 $238.00
30, 31
Preview
30, 31
Pure Blue Japan SS-5011-D Knitted Indigo Jersey T-shirtPure Blue Japan SS-5011-D Knitted Indigo Jersey T-shirt
Pure Blue Japan
ss-5011-d knitted indigo jersey t
$149.00
XS, S, M
Preview
XS, S, M
Pure Blue Japan Knitted Sweatshirt - Indigo SashikoPure Blue Japan Knitted Sweatshirt - Indigo Sashiko
Pure Blue Japan
knitted sweatshirt
$338.00
M, L, XXL
Preview
M, L, XXL
Pure Blue Japan Woven Heavy Duck Cloth Relaxed Tapered Wash - OlivePure Blue Japan Woven Heavy Duck Cloth Relaxed Tapered Wash - Olive
Pure Blue Japan
woven heavy duck cloth relaxed tapered wash
$300.00
30, 31, 36, 38
Preview
30, 31, 36, 38
Pure Blue Japan Shawl Collar Sweatshirt - Indigo StripePure Blue Japan Shawl Collar Sweatshirt - Indigo Stripe
Pure Blue Japan
shawl collar sweatshirt
$331.00 $265.00
XXL
Preview
XXL
Pure Blue Japan Men's Woven Heavy Duck Cloth Relax Tapered Wash - KhakiPure Blue Japan Men's Woven Heavy Duck Cloth Relax Tapered Wash - Khaki
Pure Blue Japan
men's woven heavy duck cloth relax tapered wash
$300.00
30, 31, 36, 38
Preview
30, 31, 36, 38
Pure Blue Japan Men's Woven Jeans 16.5oz Slub Denim Relaxed Tapered Wash - IndigoPure Blue Japan Men's Woven Jeans 16.5oz Slub Denim Relaxed Tapered Wash - Indigo
Pure Blue Japan
men's woven jeans 16.5oz slub denim relaxed tap...
$405.00 $255.50
30
Preview
30
Pure Blue Japan PER-EX-019-BK Extra Slub Relaxed Tapered JeansPure Blue Japan PER-EX-019-BK Extra Slub Relaxed Tapered Jeans
Pure Blue Japan
per-ex-019
from $430.00
30, 31, 36, 38
Preview
30, 31, 36, 38
Pure Blue Japan Woven Hickory Stripe Utility Pants - BlackPure Blue Japan Woven Hickory Stripe Utility Pants - Black
Pure Blue Japan
woven hickory stripe utility pants
$288.00
31, 34, 36, 38
Preview
31, 34, 36, 38
Pure Blue Japan Relaxed Fit Sashiko PantsPure Blue Japan Relaxed Fit Sashiko Pants
Pure Blue Japan
relaxed fit sashiko pants
$359.00 $288.00
30, 31
Preview
30, 31
Pure Blue Japan 15oz Kasuri Denim Jeans Slim Tapered WashedPure Blue Japan 15oz Kasuri Denim Jeans Slim Tapered Washed
Pure Blue Japan
15oz kasuri denim jeans slim tapered washed
$416.00
29, 30, 31, 32, 33, 34, 36, 38
Preview
29, 30, 31, 32, 33, 34, 36, 38
Pure Blue Japan 14oz Relaxed Taper Jeans - OlivePure Blue Japan 14oz Relaxed Taper Jeans - Olive
Pure Blue Japan
14oz relaxed taper jeans
$402.00 $302.00
29, 30, 31
Preview
29, 30, 31
Pure Blue Japan Woven Moleskin Trousers - OlivePure Blue Japan Woven Moleskin Trousers - Olive
Pure Blue Japan
woven moleskin trousers
$288.00
34, 36, 38
Preview
34, 36, 38
Pure Blue Japan 15oz Extra Slub Denim Jeans Relaxed TaperedPure Blue Japan 15oz Extra Slub Denim Jeans Relaxed Tapered
Pure Blue Japan
15oz extra slub denim jeans relaxed tapered
$402.00
29, 31, 32
Preview
29, 31, 32
Pure Blue Japan Woven Tweed Check Double Pocket Shirt - GreenPure Blue Japan Woven Tweed Check Double Pocket Shirt - Green
Pure Blue Japan
woven tweed check double pocket shirt
$300.00
L
Preview
L
Pure Blue Japan Loose Fit Sashiko Pants - Grey/BlackPure Blue Japan Loose Fit Sashiko Pants - Grey/Black
Pure Blue Japan
loose fit sashiko pants
$359.00
32
Preview
32
Pure Blue Japan Woven Sashiko Pants - IndigoPure Blue Japan Woven Sashiko Pants - Indigo
Pure Blue Japan
woven sashiko pants
$392.00 $350.00
30, 31, 32
Preview
30, 31, 32
Pure Blue Japan Men's Woven Moleskin Trousers - Dark BeigePure Blue Japan Men's Woven Moleskin Trousers - Dark Beige
Pure Blue Japan
men's woven moleskin trousers
$288.00
31, 38
Preview
31, 38
Pure Blue Japan Loose Fit Sashiko Pants - IndigoPure Blue Japan Loose Fit Sashiko Pants - Indigo
Pure Blue Japan
loose fit sashiko pants
$359.00 $288.00
29
Preview
29
Pure Blue Japan Woven 15oz Extra Slub Denim Jeans Slim TaperedPure Blue Japan Woven 15oz Extra Slub Denim Jeans Slim Tapered
Pure Blue Japan
woven 15oz extra slub denim jeans slim tapered
$402.00
29, 30, 31, 32, 33, 38
Preview
29, 30, 31, 32, 33, 38
Pure Blue Japan Woven Jeans 16.5oz Slub Denim Slim Straight Wash - IndigoPure Blue Japan Woven Jeans 16.5oz Slub Denim Slim Straight Wash - Indigo
Pure Blue Japan
woven jeans 16.5oz slub denim slim straight wash
$365.00 $292.00
31
Preview
31
Pure Blue Japan [6111] Woven Double Slub Denim Type 2 Jacket - IndigoPure Blue Japan [6111] Woven Double Slub Denim Type 2 Jacket - Indigo
Pure Blue Japan
6111] woven double slub denim type 2 jacket
$455.00
XXL
Preview
XXL
Pure Blue Japan Woven Sashiko Pants - Olive x OlivePure Blue Japan Woven Sashiko Pants - Olive x Olive
Pure Blue Japan
woven sashiko pants
$392.00 $350.00
30, 31, 32
Preview
30, 31, 32
Pure Blue Japan 6221-GRY Men's Woven Sashiko Type 3 Jacket - Gray BlackPure Blue Japan 6221-GRY Men's Woven Sashiko Type 3 Jacket - Gray Black
Pure Blue Japan
6221-gry men's woven sashiko type 3 jacket
$475.00
XL, XXL
Preview
XL, XXL
Pure Blue Japan Double Slub 16oz Type III JacketPure Blue Japan Double Slub 16oz Type III Jacket
Pure Blue Japan
double slub 16oz type iii jacket
$455.00
XL
Preview
XL
Pure Blue Japan Knitted Shawl Collar Sweatshirt - Sashiko IndigoPure Blue Japan Knitted Shawl Collar Sweatshirt - Sashiko Indigo
Pure Blue Japan
knitted shawl collar sweatshirt
$350.00
L
Preview
L
Pure Blue Japan Woven Tweed Check Double Pocket Shirt - BeigePure Blue Japan Woven Tweed Check Double Pocket Shirt - Beige
Pure Blue Japan
woven tweed check double pocket shirt
$300.00
L
Preview
L
Pure Blue Japan Woven Sashiko Type3 Jacket - Indigo/IndigoPure Blue Japan Woven Sashiko Type3 Jacket - Indigo/Indigo
Pure Blue Japan
woven sashiko type3 jacket
$470.00
L, XL
Preview
L, XL
Pure Blue Japan Knitted Hoodie - Indigo StripePure Blue Japan Knitted Hoodie - Indigo Stripe
Pure Blue Japan
knitted hoodie
$338.00
XXL
Preview
XXL
Pure Blue Japan Men's Woven Sashiko Pants - Gray x BlackPure Blue Japan Men's Woven Sashiko Pants - Gray x Black
Pure Blue Japan
men's woven sashiko pants
$392.00 $350.00
32
Preview
32
Pure Blue Japan [6221-ID] Woven Sashiko Type 3 Jacket - Indigo x BlackPure Blue Japan [6221-ID] Woven Sashiko Type 3 Jacket - Indigo x Black
Pure Blue Japan
6221-id] woven sashiko type 3 jacket
$475.00
L
Preview
L

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