If imitation is the sincerest form of flattery. Purlicue is one earnest brand. Designer Su Wukou takes inspiration, quite literally, from his favorite brands for his “The Fake” collection, which features minimalist tees, slick overcoats, and even a dual-patterned tartan co-ord set. In an industry filled with copycats, there’s something oddly refreshing about Purlicue’s cheeky plagiarism. Fear not though, each piece has its own bit of originality--on the hangtag, that is.
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Let's see what we can do about that.