Purple’s focus on quality and luxury has resulted in an intimate offering of well-constructed denim in modern silhouettes and classic tees in a few easy to style, versatile colors. The brand’s founders, Rob Lo and Jean-Claude LeBlanc, bring a utilitarian inspiration to the clothes, designing them to be practical wardrobe staples rather than statement pieces. And with an emphasis on globally-sourced materials and authenticity, you can rest assured Purple won’t fade away anytime soon.
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