Situated in Saint Paul, Minnesota and spanning two floors of gorgeousness, IDUN (pronounced Eden and named after the Norse goddess of youth) was opened in 2014 by Dahlia Brue. With the desire to introduce the public to emerging labels, she carefully selects under-the-radar designers with a timeless appeal and unique POV. Her intention is straightforward: to build a community of women while helping them define their own sense of style through discovery and reinvention. In the short time since its launch, this boutique has become a go-to destination for luxurious pieces and unusual wares from new and established designers.

Known for artful custom textiles, modern silhouettes and sought-after footwear, Rachel Comey began her career in fashion designing for men. Once she moved into the accessories game for women, and then clothing, she found her groove and quickly became a household name in the creative class of American fashion. She has garnered a cult following for her collections designed for the modern, intelligent women and the infamous Mars boot.