RATIONALLE is the result of bringing together talented industry women to work on something to be passionate about during the constricting time of lockdown. It was during these virtual meetings that designers, product developers, and other women around the globe got together to create something new they could feel excited about. It was a small beacon of creative hope during a dark and confusing time. The world that RATIONALLE was born in continues to change, but the label stays true to the commitment to bring women together globally in a way that most labels have never worked before. And it has served as an outlet not only to create art but also to collaborate on ideas and foster discussions of what matters to the women working on it. RATIONALLE women care about the world and create a safe environment to express themselves. Like it’s hometown New York City, RATIONALLE is playful with an edge and globally minded.