Rita Row creates pieces for the modern woman. The line gets its name from its fictional muse "Rita," a woman that's hard-working, free-spirited, and effortless. Working from that inspiration, designers Imma Serra and Xenia Semis combine straightforward, subtly-feminine silhouettes and neutral color palettes for pieces that capture the romance and utility of any highly-coveted, savvy, carefree city girl's closet.