After years of working in fashion design and a stint merchandising the Obama presidential campaign, Shahla Karimi launched her namesake line of jewelry in October 2014. Using duality as the primary ingredient, alongside soft concept with hard lines, her pieces quickly gained fans like Lena Dunham, Carrie Underwood and Gigi Hadid. All jewelry is designed and prototyped with 3-D printers and then handmade in New York City with recycled sterling silver and gold using conflict-free stones.