Good design is well received. Knitwear designer, Vivian Graf is located in Zurich and believes in this statement so much that she not only designs and sells high-quality knitwear under her own label, but also represents up-and-coming brands that share her philosophy and reduced aesthetics: the fashion selection in her boutique is timeless, wearable and aims to meet high quality standards. "I like it when there's a story behind a piece of clothing. Many others share my passion for good craftsmanship and timeless, simple design. I am very fortunate to be able to dress women, both as a knitwear designer and as a fashion boutique, who share the same approach to bring creativity and design into their outfits as I do." Her boutique at Nüschelerstrasse 1 near Zurich's Paradeplatz opened in early summer 2019. Here you can not only discover Vivian Graf's new knitwear collection, but also a whole range of curated fashion and lifestyle brands which, like herself, celebrate creativity and individuality somewhat apart from the mainstream.

This LA designer basically had us at hello. Before she became a designer, Shaina Mote worked in many different roles within the fashion industry, from vintage buyer and pattern maker to creative director. Today she is the ultimate when it comes to versatile and timeless staples that are wearable yet undeniably modern. The functionality of minimalist, sleek design is combined with unusual accents and unexpected quirks that bring each collection to life. Natural, sustainable fabrics such as tencel, rayon, modal, wool and cotton are used to craft each piece. All Shaina Mote pieces are designed and made in Los Angeles.