- sold out
- sold out
Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.
If you need to find one piece that completely encapsulates the design ethos of Soulland, the men behind the brand—designer Silas Adler and CEO Jacob Kampp Berliner—suggest you look no further than the Adler fedora, the hat named after Silas. It’s a cross-bred baseball-cap-meets-traditional-men’s-topper that looks like nothing that’s has come before it or since. That fusing of unexpected twists on classic men’s style is at the heart of the Danish brand: clothing and accessories that are modern, innovative, and somehow feel like guys should have been wearing them all along.