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Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.
The sweet name of this Swedish eyewear brand is no cutesy ploy. “Sun” is for sunglasses (initially inspired by a style worn by actress Bibi Andersson in the 1966 film Persona), while “Buddies” represents the brand’s spirit of collaboration, inviting photographers, artists, and other designers to the (design) table.