The Fold was inspired by three identifying characteristics: modern, thoughtful and elevated. In pursuing the modern, they look for both established and emerging designers that are current, progressive, and constantly moving the needle forward in the fashion world. In selecting the thoughtful, they study their designers, their sourcing and production methods, and how they use their platforms. (Most of the designers are NY or LA based, with much of their product designed and even made in the US) In curating the elevated, they seek to bring a certain sophistication, refinement, and discerning style to Omaha. The Fold brings together products of the highest of quality that are meant to be investment pieces in your wardrobe for years to come.