Thinking MU

Gemma Microcorduroy Jacket - Brown

First founded in 2013 as the New York City street style blog fauxmood, nois has since evolved into a curated unisex contemporary fashion collection that maintains one fundamental principle: that every item is free of animals materials like silk, skin, fur and hair. Find smart and stylish pieces like structured dresses, tailored coats and analogue watches.

We reduce because resources are limited and holding on to what does not work is no longer enough. In THINKING MU we invest to reduce collection samples, garments per season and waste in our chain of production. In short, we invest to reduce everything that is not positive for the planet. Less is always more. Through our collections, we propose another way of acting, another way of thinking. ...