Thinking MU

Harriet Contrast Trim Tank

Based in Chicago, IL, The Sunday Standard is a concept shop offering a thoughtful curation of ethical apparel, clean beauty, and sustainable goods for home and self. With an emphasis on female-founded, independent, and emerging brands, the shop aims to inspire the kind of world we seek to live in.

We reduce because resources are limited and holding on to what does not work is no longer enough. In THINKING MU we invest to reduce collection samples, garments per season and waste in our chain of production. In short, we invest to reduce everything that is not positive for the planet. Less is always more. Through our collections, we propose another way of acting, another way of thinking. ...