Ready-to-wear and casual designer selections that blend West Coast ease with a San Francisco edge. HeidiSays delivers an ever-evolving mix of unique merchandise.

Designer Ulla Johnson had somewhat of a bohemian upbringing. She was raised by two archaeologists and spent much of her childhood traveling. Her nomadic history helped to shape her design POV and in 2000, immediately after graduating from university, Ulla launched her first eponymous label. Since then the Ulla Johnson name has become synonymous with fine tailoring, detailed embroidery, natural fabrics and a careful focus on fit and form. Having launched its first shoe collection in the fall of 2013, the line now includes a full selection of products with an emphasis on artisanal craftsmanship and handmade processes.