Muddy George lives in one of Toronto’s most diverse neighborhoods, Bloorcourt. The contemporary men’s clothing shop opened in 2015 with the desire to provide a carefully curated selection of both established and emerging brands. There is one unifying theme of all the brands they carry: each piece is well made, wearable and timeless. Just take a look and you’ll find the kind of wardrobe staples that will stand the test of time, and trends.

Previously established in Cincinnati, Ohio in 1932, the recently revived Velva Sheen has been a low-key cult favorite for the style conscious man who puts a high value on comfort and has an affinity for well-produced Americana. Made in the USA of domestic cotton, the now California-based label originally started off designing sportswear for teams, colleges, and universities, as well as producing apparel for the United States Marine Corps. While the brand remains true to its heritage, the fits of its thermals, sweatshirts, sweats and watch caps have been updated, and its tubular knit, two-pack, crew neck t-shirts have become perennial favorites.