Veronica Beard is a name that belongs to two women. Veronica Miele Beard and Veronica Swanson Beard are sisters-in-law married to brothers. When the two left their respective careers in finance and fashion to raise kids, they found themselves in constant conversation about a void in the marketplace for cool, classic clothing to live in. The line launched in 2010 with the concept of a uniform and an emphasis on tailoring and fit.