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Afura is an Amsterdam menswear boutique which brings together independent and established brands sourced from around the world, with a focus on European, Japanese, and American labels. Its strength lies in curating the most interesting styles from big name brands — think Vans, New Balance, Clarks — alongside trend-proof styles from younger brands with big hype (Norse Projects, Our Legacy, and Won Hundred to name just a few). The result is an edit that serves the style-minded man who is discerning with what he adds to his closet, offering pieces that will stand the test of time.
Based in Copenhagen, this Danish brand has a knack for creating the kind of effortless, minimalist styles that you can’t help but keep on constant rotation in your closet. Won Hundred was launched in 2004 by Creative Director Nikolaj Nielsen and we have loved their sophisticated, simple pieces ever since. The label's relaxed Scandinavian style translates into versatile pieces that look chic whether you are at work or play. Offering everything from men's wear and women's wear to accessories and shoes, Nikolaj aims to create timeless styles with a focus on longevity and beautiful detailing that don’t necessarily set, but compliments trends.