Inspired by the ethos of Raymond Lowey, English brand, YMC (You Must Create), brings to life the legendary industrial designer's philosophy of eschewing trends and fads in order to create the future of design. As a veteran in the fashion industry, YMC has established itself as a premier line offering a new, modern take on classic workwear for men, and a sophisticated femininity on esoteric, androgynous apparel for women. Taking cues from blue collar garments, ivy league sportswear, and British youth subcultures, the label has effectively created an authentic, signature aesthetic with a timeless quality.
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