Based in Brooklyn Concrete + Water is one of our favorite lifestyle boutiques in Williamsburg. Inspired by both the vibrant colors of the tropics and the muted tones of the street, the boutique’s selection of goods – from apparel and accessories to homeware – lends a carefree note to classic style. Both the store itself and the goods chosen embody the belief that quality design is universal and can be taken anywhere with you. And just when you think it couldn’t get any better, they also have an unreal backyard space for hanging out and special events. Seriously, sign us up.

Inspired by the ethos of Raymond Lowey, English brand, YMC (You Must Create), brings to life the legendary industrial designer's philosophy of eschewing trends and fads in order to create the future of design. As a veteran in the fashion industry, YMC has established itself as a premier line offering a new, modern take on classic workwear for men, and a sophisticated femininity on esoteric, androgynous apparel for women. Taking cues from blue collar garments, ivy league sportswear, and British youth subcultures, the label has effectively created an authentic, signature aesthetic with a timeless quality.