Situated in Saint Paul, Minnesota and spanning two floors of gorgeousness, IDUN (pronounced Eden and named after the Norse goddess of youth) was opened in 2014 by Dahlia Brue. With the desire to introduce the public to emerging labels, she carefully selects under-the-radar designers with a timeless appeal and unique POV. Her intention is straightforward: to build a community of women while helping them define their own sense of style through discovery and reinvention. In the short time since its launch, this boutique has become a go-to destination for luxurious pieces and unusual wares from new and established designers.

Inspired by the ethos of Raymond Lowey, English brand, YMC (You Must Create), brings to life the legendary industrial designer's philosophy of eschewing trends and fads in order to create the future of design. As a veteran in the fashion industry, YMC has established itself as a premier line offering a new, modern take on classic workwear for men, and a sophisticated femininity on esoteric, androgynous apparel for women. Taking cues from blue collar garments, ivy league sportswear, and British youth subcultures, the label has effectively created an authentic, signature aesthetic with a timeless quality.