Founded in 2014 by Alyssa Lau, New Classics Studios is an Edmonton-based multi-brand e-retailer that merges classic and timeless design with social responsibility and environmental awareness through their edit of slow fashion brands. New Classics offers a platform that introduces, benefits and supports the creators and designers who are initiating the way for the slow fashion movement in innovative and unique ways, all the while committing to being as transparent as humanly possible about the brands and products they carry.

Designed by Daniella Samper, Ajaie Alaie is a collection of womenswear with fluid style that is undeniably modern and a narrative that is hopelessly romantic. The line is designed to focus on the seven chakras in the body and elements of Indian design are fused with contemporary details and structured silhouettes. Soft fabrics and body-skimming shapes allow for ease of movement and comfort at all times. Whether you are looking to amp up your office wardrobe or need something sultry for a night out, Ajaie Alaie will keep you looking polished and on point whatever the occasion.