When you walk into this Edmonton shop you’ll never want to leave. Brought together by pure passion, ANNMS provides a simple yet unique source for the discerning guy who seeks menswear choices unparalleled by others. Their belief that minimalism simplifies the shopping experience is reflected in everything from their brick and mortar space to their logo. They let the quality of the products do the talking, anonymously.

Based in Copenhagen, Denmark, Norse Projects offers elevated interpretations of staples from men’s and women’s apparel. With roots in retail streetwear, creative director Tobia Sloth, has fused a clean, sophisticated, minimalist aesthetic with skate, military, and nautical references to create a consistent product offering season after season. A slew of collaborations with respected brands like SUICOKE, Head Porter, Tricker’s, and Armor Lux, as well as projects with esteemed artists such as Geoff Mcfetridge, Misaki Kawai, and James Jarvis among others, have shown the brand’s versatility in infusing Scandinavian sensibility while also keeping it at the forefront of the fashion industry.