A play on the Greek word pneuma, meaning spirit or breath, Boston-based boutique NEWMA aims to be a breath of fresh air, carrying a curated range of modern, feminine clothing from European and artisan American brands that are not widely available in the States. Pieces are playful yet sophisticated, ideal for the grown-up woman who wants to wear her fun.

Founded by Whitney Pozgay in 2010, WHiT’s clean shapes are modern and contemporary with a vibe that is sophisticated but never takes itself too seriously. Made for living life to the fullest, each piece is energized by playful details. The New York designer collaborates on their fresh, tongue-in-cheek prints with a community of seriously talented artists. We say it every season: we can’t wait to see what’s next.