Menswear Brands to Know in 2017
Brand loyalty can be a beautiful thing when it comes to your gear. You find a designer or label that suits both your taste and your frame, and a lasting relationship is solidified on the spot. But even Steve Jobs occasionally pulled off his Issey Miyake turtleneck and slipped into something else.
(Very rarely, but it happened, trust us.) So, if you’re looking for some new threads to mix in with your standby favorites, you’ve come to the right place. We’ve compiled a list of emerging brands to watch this year, all of which can be found right here. You can thank us later.
In the battle of style versus substance, Vancouver-based label Baro has opted for both—although its classic tech innovation is so efficient, it might be tempting to overlook how timeless, clean and subtly stylish its assortment of weatherproof outerwear actually is. And therein lies the beauty of Baro coats: you can slide one on and not have to give staying dry or looking good a second thought.
UK-based designer Chelsea Bravo makes the kind of loose-fitting, drapey clothes that ooze comfort. You can imagine wearing them on a lounge chair by the pool as easily as you can during a Netflix binge on your couch. There is a little more than meets the eye here, though: Bravo uses a liberal amount of hemp in her designs, a fabric that is environmentally sustainable, as well as soft and breathable.
Let’s be clear: there is nothing common about CMMN SWDN. Designed by Emma Hedlund and Saif Baker, two Swedish expats living in London (Baker originally hails from Iraq) who cut their teeth designing for Kanye West back when he was working on his women’s clothing line in Paris. CMMN SWDN is strictly menswear, though—a range of basics reimagined in upgraded fabrics and must-have pieces inspired by youth culture around the globe.
In-the-know guys with an eye for classic sportswear have been snatching up Corridor shirts for years now. But founder Dan Snyder has expanded well beyond button-downs, churning out well-made suits, accessories and jackets. He even dipped his toes (sorry) into footwear recently, via a collaboration with New England sneaker brand Victory Sportswear.
Appreciating Handvaerk means appreciating the art of small details. From afar, Handvaerk’s t-shirts, underwear and sweats don’t look that different from your run of the mill Fruit of the Looms (minus any noticeable branding). But look closer and you can see the uber-luxe fabrics, the meticulous construction and just how much attention has been paid to how well they fit. And, more importantly, when you put them on, the softness alone will make you never want to take them off.
LA’s L’equip is described as “a design initiative with a cultured approach” that “draws insight from varied arts, fashion archives and experience.” But, really, all you need to know is that they take simple clothes and make them cooler. Think tees that are cut baggy to hang just so, or a denim jacket with conveniently oversized pockets. You can let L’equip do the hard work of finding inspiration; looking effortlessly cool has never been easier.
Olderbrother is a West Coast label through and through; it’s designed in Portland and made in Los Angeles. But it would be hard to deny the widespread appeal of their unisex designs, particularly when you figure in their commitment to eco-friendly manufacturing. If you’re looking for clothing that stands out just the right amount—brightly colored t-shirts that aren’t blinding; patched denim that doesn’t look too affected—Olderbrother has that in spades.
When the brains behind the influential Swedish boutique Tres Bien Shop endorse a label, it’s worth noting. And when they produce their own—as with Sun Buddies, their in-house line of sunglasses—it’s worth copping immediately. Sun Buddies shades are interesting without being overwhelming, and fashionable without making too loud of a statement. And best of all, with most styles selling for under $200, you won’t have to save up too long to bring a pair home.
Designer Ty Ziskis—the mastermind behind Seattle brand ZED—can give you a little, or he can give you a lot. In the market for a clean, grey cardigan? No problem. Want to wear it with an eye-catching pair of multi-colored trousers that tie at the ankle and are crafted from a fabric that looks like it was scribbled on by a particularly artistic toddler (in a very good way)? He can do that, too. Going from A to Z in ZED is truly having it all.