2021 Brand Superlatives
Brands Most Likely To...
Organize Brunch
Who doesn’t love a take-charge personality paired with a distinct sense of style? Think Blair Waldorf at the Bergdorf Goodman tea room overlooking Central Park and you’ve got yourself a host in a quilted collared dress who can command any brunch event with ease.
Start A Cult
Consider the enigma of a person who single handedly starts their own trend and gets everyone else curious about the origin story that brought them to such sartorial conclusions. This is not an endorsement of cults of any kind, but if you were to (supposedly) start a congregation of followers under your mission, we suggest distinct colorful ribbed knits be the chosen uniform.
Steal the Show
Fun and unapologetically feminine is a recipe for a convivial time. When we think of attention-grabbing pieces, it’s all about volume, texture, and the element of surprise. Eliza Faulkner checks all of those boxes and then some.
Go Viral
We all know that one person with boundless charisma and endless ideas that make you wonder why they aren’t massively famous yet. Every collection KkCo released in 2021 had us wondering, “Is this the creative fresh take the world needs right now?” The answer was always yes. You’ll continue to find us on the edge of our seats waiting to see what’s next from them.
Live Off The Grid
Think: the friend you can rely on to plan and execute the perfect outdoor adventure and leave all of the social media posterity to you. If utilitarian pieces in neutral, unpretentious colors don’t scream “self-sufficient realists living off the land and minding their beautifully dressed business,” we don’t know what does.
Be The Biggest Flirt
This is someone who just oozes romance. Fact: In every movie where the male lead has repeated wistful flashbacks about their perfect, graceful, and effortless dead wife—also known as “Flashback Wife Trope”—the wife is wearing Kamperett. Too niche? Fine…it’s also the Monica Belucci of all special-occasion outfits.
Be The Life of the Party
We all want to be the person who can pull off a lamé beret and statement trousers with a rolodex of DJs on speed dial and a calendar of the coolest events any given day of the week. Michons Marigot is that person.
Be The Most Unique
This is someone who sees the whimsy in everyday materials. Why go to an art gallery when you can take it with you—and on you—everywhere you go?
Win A Nobel Peace Prize
That one friend that values simplicity and purpose in all facets of their life. The kind of style that says they have a board meeting for the nonprofit they head at noon but need to turn their compost pile at 1:00.
