Get to know Mare Perpetua
Founded by Helena Paul, Mare Perpetua is designed to bring a sense of ease and comfort through escapism. This swimwear label is designed to inspire confidence through recycled materials and thoughtful styles. Read how Helena brings each piece back to her roots.
In the summertime and most of the year, I crave to be by the ocean and to be in the sun. Because swimwear is a garment that sees the light almost everyday, it’s a huge part of my personal essentials. So when it came to creating the line, I had many goals and many necessities in mind. I wanted swimwear to be luxurious and beautiful, yet still attainable for many people and (of course) to be as sustainable as it could possibly be.
After attending Ecole Lesage in Paris, a school for haute couture embroidery, I could really see different aspects coming into swimwear and this is where one can see the use of genuine sterling silver scrap pieces and hopefully more unique elements added into future Mare pieces.
From the beginning, I focused primarily on construction. I wanted to create a durable and flexible swimsuit that was flattering and fit like a glove. And I wanted to craft it to last, not only in the sense of trends but also in its ability to shape for many seasons to come.
The intention was to always use as much non-degrading material and packaging as possible in order to try to lower my environmental impact. To accomplish this, I use EcoNylon, a regenerated nylon from recycled fishing nets, as well as recycled packaging and design elements. Most of all, I wanted to ensure that all pieces were produced locally and ethically in Los Angeles.
With this project I hope to bring a sense of ease and comfort through imagery, escapism, and a swimsuit that one feels beautiful in.