Pitti Uomo Menswear 2024

Pitti Uomo (in English, "Pitti Men"), the major men’s fashion event in Florence, Italy, sets the stage for fashion connoisseurs at large in January and June, before the more famous fashion weeks of Milan and Paris occur. Originally conceived as a fair to raise the profile of Italian designers in the ’70s, Pitti now welcomes a curated selection of international brands to showcase their style—attracting an array of street-style photographers, chic influencers, and well-dressed celebs in the process. Scott Schuman, American street-style photographer and fashion blogger, perfectly captures the eclectic scene at Pitti—mature dandies in impeccable suits as well as cool kids rocking the latest and the edgiest. It’s this eclecticism seen in the mix of tradition and innovation that truly makes Pitti one of a kind. Shop our favorite menswear styles from the leading Italian menswear fair, below.

Ripped jeans, flannel button-ups, and mohair cardigans. These garments recall the late musician Kurt Cobain of Nirvana—the ultimate grunge icon. Grunge, the subculture born to the Seattle music scene of the early ’90s, was about disowning bourgeois social codes and longing for freedom. Grunge harkened a desire for authenticity—and that meant wearing plain ol’ slouchy clothes.

The roots of Pitti Uomo lie in sartorial excellence. Impeccable suits, shirts ironed just so, matching accessories, curated color-palleting—in Florence, we’re reminded that suiting is still going strong.

Silent luxury has permeated into the great outdoors. Large utility pockets, exposed zippers, and ribbed details find themselves in bold, monotone colors with minimal branding—letting the sporty details speak for themselves. Embrace sleek technical fabrics and bright hues.

The cutest style icon for 2024? Your grandpa. Cozy cardigans, loafers, and roomy trousers are more than a fashion statement—they’re a lifestyle. Grandpacore is about appreciating the classic comforts.

Total black. Flattering and mysterious, is it any wonder that the combo appealed to rockstars, intellects, and superheroes? What else do Keith Richards, the Beatniks, and Batman have in common after all? The versatile color gives more attitude than the most flamboyant of outfits.