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The United Kingdom is home to some of the most historic fashion houses, fabric mills, and expert craftsmen—and London is the perfect place to see that tradition informing modern style sensibilities. From knitwear that you’re cozy up in every winter to kids clothes to pass down the family line, find some of our favorite pieces from London’s top shops, below.
Caramel is a British company founded by designer Eva Karayiannis who creates unique childrenswear that incorporates homegrown craftsmanship and heritage fabrics like Harris Tweed and Melton wools. Known for their understated luxury, unique colour palette, and for only designing with the finest quality materials, Caramel exhibits an unflinching attention to detail and excellence.
Country of Origin is a London-based knitwear line founded in 2014 by designers Ben Taylor and Alice Liptrot. From sweaters to beanies and scarves—all in the brand's signature colorblock aesthetic—every piece is made in-house with an emphasis on dynamic color palettes and durable, yet cozy high-quality yarns.
With its headquarters in London and a global online presence, Juno Studio is a place to discover special pieces from independent labels and find that favorite item for your wardrobe or jewellery box. They source brands from the world over, stocking emerging designers as well as more established independent labels. The result is a selection of playful womenswear and cheeky jewelry that everyone you know will want for themselves.
Established in London in 1995, YMC’s commitment to understated, timeless designs has led the label for over two decades. With two stand-alone London stores and another outpost in Seoul, South Korea, the brand has gathered a dedicated following. Their name is borrowed from one of industrial pioneer Raymond Lowry’s infamous quotes: “You must create [YMC] your own design style.” Inspired by subversive music and arts, vintage militaria and workwear, and a post-punk attitude, YMC clothes are identified by a keen eye to detail, an emphasis on texture, colour and print, and a strong creative spirit. Directional but highly wearable, these are pieces to stand the test of time.
Founded in 2015 by Sharif Labo, London-based La Gent is a multi-brand online boutique that brings together a curated range of independent lines sourced from around the globe. Originally just a menswear retailer, the shop has since expanded its offerings to include womenswear, lifestyle goods, luxury small objects, and accessories, with an emphasis on modern, elevated products and classic, thoughtful design.
