New Years Resolution: Only Buy Clothes from Humans
Over the last decade we’ve seen online shopping take center stage. You no longer need to change out of your pajamas and take a bus downtown to find your dream coat—just browse from bed and the ideal outerwear will eventually make its way to you. The only person you might need to engage with is the delivery driver—if they’ve even caught you at home. The ease and accessibility we gained in the 2010s is truly a gift to be appreciated. But at Garmentory, we’re hopeful that the 2020s will bring an element of humanity back into the shopping equation. Let us introduce you to the 2020 New Year’s resolution that incentivizes you to connect when you shop: Only buy clothes from humans.
What does it mean to only buy clothes from humans? Wherever you shop (even online), make an effort to connect with someone. When you find a small boutique you love, you can easily find their Instagram account and slide into their DMs with a quick “Amazing store!” or a “Thank you!” And same goes for emerging designers. We’ve found that reaching out to shop owners and makers on Instagram forms meaningful connections. If you’re not the kind to send via social media, email always works, too! Send a nice note, and even share a photo of yourself in your new piece.
Here at Garmentory, we want you to get to know and make connections with the independent boutiques and emerging designers on our site—and we want our boutiques and designers to be able to connect with you!
Let’s say there’s an incredible pair of boots you’ve found on Garmentory. They check off all your boxes, and you know they will be the perfect addition to your wardrobe. First, you can scroll down to find the shoe description and read a little bit about the brand. You’ll find that these particular boots are from About Arianne, a women’s shoe brand based and hand-crafted in Barcelona. Scroll a bit further to read that the shoes are coming from a boutique called The Most Beautiful Thing in the World Is, based in Cincinnati. And while your gorgeous new boots make their way to you, why not reach out to the brand and boutique on Instagram to tell them about your exciting new purchase!
Humanizing the stores and designers we shop from makes the shopping experience more fun and personal. We will feel a deeper connection to the clothes we’ve bought, and the people we’ve met. And we think connection is something we could all use a bit more of nowadays. So, here’s to a new year (and new decade) of talking with real, actual humans when we make online or offline purchases. Happy connecting!