Shop with intention this Small Business Saturday
This Thanksgiving weekend hosts the greatest sales of the year. Black Friday and Cyber Monday ads are already flashing across our screens, enticing us to spend our hard-earned cash on discounted goods. Everyone loves a good sale—especially when it comes right before the greatest gifting season of the year. But before you bust out that credit card, why not take a minute to think about where you're shopping and who you're buying from?
WHAT IS SMALL BUSINESS SATURDAY?
While Black Friday is often about slashed prices at big-box stores, Small Business Saturday incentivizes shoppers to put money back into their communities. When we shop small, we help our neighborhood boutiques and small makers grow and succeed—and when they succeed, we all succeed!
HOW TO SHOP SMALL
Odds are, most small boutiques, markets, and shops in your neighborhood will have some kind of sale going on this weekend. So make it an outing! Go outside, grab a hot chocolate, and shop around the block. Look out for local farmers markets and craft fairs in your city where you might be surprised to find your next favorite designer.
Don't feel like fighting the weekend crowds? You can still support independent makers and designers from the comfort of your couch.
Garmentory was founded on the values of #shopsmall and #shoplocal, so Small Business Saturday is right up our alley. We carry over 3,000 independent boutiques and emerging designers, meaning that every single thing you order from Garmentory is helping to support an emerging designer or local boutique.
COMMUNITY BRINGS MEANING
When we shop small we connect with our communities in a meaningful, personal way. By giving your dad a cool mug from your local pottery studio, or your bestie a beautiful sweater from a small designer you follow on Instagram, you are sharing a piece of your world. These unique gifts are not only valuable for their craftsmanship, but also because of the relationships and contributions you (and now your loved one!) made to the makers, designers, and shopkeepers.