Woman We Love: Yasmine Ganley of Anyone Girl
We’re big fans of Anyone Girl, the aesthetic journal that looks at women’s fashion, music and contemporary art with a perspective that just feels so right. Its New Zealand-based founder, editor and curator Yasmine Ganley is a breath of fresh air, too. She’s powerfully humble, passionately creative and distinctly smart. She has created a community with a global reach using that age-old platform of print that coalesces and celebrates talent across spectrums—filmmakers, designers and beyond. We couldn't think of anyone better equipped to give us the lowdown on authentic Kiwi style, so we caught up with Yasmine to chat about small town upbringings, early inspirations, favorite shops and more. We're pretty confident you'll fall in love with her just as much as the pages she publishes.
WHAT INSPIRED YOU TO START ANYONE GIRL? I initially started anyonegirl.com as a way to compile my freelance work for brands and magazines. I started to fill in the gaps with my own musing and ideas, and that sort of thing kind of took over. It has morphed and grown with me over the years. Today, I am most excited about the community that surrounds the platform, it feels very intentional and collaborative.
WHAT’S YOUR FAVORITE PART ABOUT BEING A CURATOR? The research. I love reading and compiling imagery.
WHAT WAS IT LIKE GROWING UP IN TITIRANGI? Quiet. I lived within walking distance to all my friends, we would walk to school together and play outside until the sun went down. I moved back here three years ago, actually, so I guess I am drawn to the ranges, the unlit roads and smell of the native forest. I don't think I could live in the city, I'm far too private for that lifestyle.
YOU’VE TRAVELED A TON. SO WHAT IS IT ABOUT NEW ZEALAND THAT YOU LOVE AND MADE YOU RETURN TO YOUR HOMETOWN? The ocean. I really missed the water when I was living overseas. I think as Kiwis the ocean is ingrained into our everyday. We're never more than a few hours from the coast, and I think this way of living becomes part of who we are. Our landscape shapes us to feel present and humble. Coming back home from New York, I remember thinking, ‘the guy at the dairy was so nice to me,’ and all he did was ask how my day was and smile when he gave me my change! I definitely love to travel, for work and pleasure, but New Zealand will always be home.
ARE PEOPLE IN THE INDUSTRY OFTEN SURPRISED BY WHERE YOU’RE FROM? People always assume I'm from California. I guess I share similar lifestyle requirements to Californians, and perhaps this way of approaching daily life informs the way in which we work and view the world. But I feel so proud to say I am from New Zealand! I love it here and am passionate about providing a platform for the amazing creatives here to share their work.
TELL US A LITTLE ABOUT NEW ZEALAND STYLE. DOES IT INSPIRE A LOT OF YOUR WORK? As New Zealanders we are pretty low key, we are relaxed and we don't dress up very often. Rather, we are practical — we dress to get things done. I think this idea extends into our arts and trades. Traditionally New Zealand arts have, for the most part, been created for practical reasons such as pottery, glass blowing and knitting. We don't really 'do' avant garde. The best NZ creatives are currently working to honour the source with ethical practice. I think this idea, over anything aesthetic, is inspiring my work — aiming to explore the heart of something, rather than the look.
HOW WOULD YOU DESCRIBE YOUR OWN PERSONAL STYLE? I'm not sure. Maybe I should ask someone! If I think about my wardrobe it's made up of mostly earthy colours and natural fabrics. I love to wear things that my friends have made, it feels so special when you know the person behind the piece — you understand what they've given up and strived for for you to enjoy how something feels to wear. I guess I'm trying to wear that story, in a way.
TELL US YOUR FIRST FASHIONABLE MEMORY. My mother is French, so we would visit our family in France every year or so. My French family lives in a small village, and every weekend a clothing truck would stop at the front door and open up the back doors for us to buy clothes. One year, from this truck, my mum bought me a red and white striped singlet with thin straps, and I felt quite grown up in it. I loved the feeling of my hair on my bare back.
WHAT’S YOUR GO-TO OUTFIT? Normally jeans, Sherie Muijs tee shirts and my vintage French chore coat. At the moment I am constantly wearing my Are Studio linen wrap skirt with an Areez Katzi knit top because it has been so hot. My hair is always braided, too, as I have just had a baby and she's at the stage where she's grabbing everything, including my hair and earrings! My sister tells me I own too many straw bags.
FAVORITE PLACES TO SHOP IN NEW ZEALAND? Penny Sage, 70 percent of my wardrobe is Penny Sage. I love Kate's design because I feel relaxed and comfortable in everything she makes—she always gets the fit just right. Penny Sage also has a tempting selection of makers on their online store, such as Marta Buda and Zelda Murray. Georgia Jay Studio is also a favourite. Georgia has selected the best local makers, such as Sherie Muijs, Holly Houston and Natalia Peri, and gathered them in one space — it's a dangerous little space to shop! Muck General Store always has something tempting to fill my home with. I just bought myself some Essence natural sunscreen which is delicious and suitable for my baby's skin too. I love visiting Tessuti if I ever need to buy someone a gift, Ali, the founder, has exceptional taste and mixes classic European designs with undiscovered local makers.
Shop Yasmine's Picks
GRETA VAN DER STAR, PHOTOGRAPHER + STYLIST
Discovering the beauties on the other side of the world also gave us a new lady love: Greta van der Star, the woman behind these beautiful photographs of Yasmine. Based in Auckland, she is a photographer and stylist working with both local and international brands and publications. Greta captures just about anything, from breathtaking landscapes to our favorite indie designers’ lookbooks. Her innate attention to detail and eye for composition and color, caught our attention immediately. Below we chat about her home, favorite shooting locations and, of course, style.
HAVE YOU ALWAYS LIVED IN AUCKLAND, NZ? I grew up North of Auckland, and besides a two year stint in London, have always lived here.
WHAT DO YOU LOVE MOST ABOUT YOUR CITY? Access to nature. There are small city beaches for after work swims in the summer, and bigger beaches with surf 40 minutes from either side of the city. We're also very close to the bush for weekend walks.
WHAT ARE SOME OF YOUR FAVORITE LOCAL SPOTS TO SHOOT? Any of the beaches a little out of Auckland. It feels very luxurious spending the day in the salty breeze, with sands between your toes.
HOW WOULD YOU DESCRIBE NZ STYLE? DOES IT INSPIRE A LOT OF YOUR WORK? I'm not sure we have definitive style! It's very mixed, depending where you are. Amalltown New Zealand tea room for example is very different to an Auckland cafe! Which is one of the things I love about New Zealand. I love getting out of Auckland and feeling like I've stepped back a couple of decades.